As is so often the case at Schools up and down the country
it’s very easy to forget that teachers and other members of staff (like the students themselves of course) have lives and interests of their own outside of the classroom. Sandbach School is no different. In this series of articles we have a look at some of the hobbies, pastimes and passions of members of staff – things that you might not otherwise know they get up to when the school bell rings.
Jamie Huddleston studied for a BEd in Design & Technology at MMU after several years working as the Health, Safety and Quality Manager at Ceramic Gas Products in Longton. His first teaching post was also in his native Stoke-on-Trent at Mitchell Business & Enterprise College and he joined the Design & Technology department here at Sandbach School in 2009. When he’s not teaching students about food groups, smoked salmon canapés and how to scramble an egg he has another very interesting string to his bow. Jamie is a budding entrepreneur hoping one day to make a big splash in the condiments market with his ‘Stokie’ chilli sauce!
“Obviously being a design and technology teacher I’ve always been interested in inventing things and as part of their studies I expect my students to come up with new food ideas which can be a really difficult challenge. I’ve always thought I ought to have a go myself. Practice what I preach.”
Jamie is a keen gardener and grows his own produce. He decided to set himself the challenge of creating a new product a couple of years ago whilst on a visit to the Isle of Wight.
“I grow elephant garlic which I got from ‘The Garlic Farm’ there on a previous visit. About three years ago when I was on the Island again I visited a place called ‘The House of Chilli’ where you can taste chilli sauces from all around the world. They explain all about the chilli content and the flavours, the heat values and the Scoville Scale and it’s all really quite interesting. I thought I’d love to have a go at making a sauce myself.”
Returning to his current home in Newcastle-Under-Lyme, Jamie started to experiment one weekend with chillies, ginger, coconut and a number of other ingredients and came up with a prototype. Born and bred as he was in the Potteries, Jamie was very keen to produce a sauce that would reflect his Stoke heritage. The concept of a ‘Stokie Sauce’ to accompany the Staffordshire Oatcake was born and after making a batch with cheese he took them into school to canvas the opinions of teachers there. He also produced some market research questionnaires (which is exactly what he’d expect his students to do) and armed with some constructive feedback tweaked the recipe over a period of about a year until he was happy with his new creation.
“But I didn’t know what to do next. I didn’t know what the flowchart is when you start your own business. What are the rules? Do I have to have the sauce tested? Do I have to get it registered? Have I got to let the environment agency know? So I decided to do a bit of research.”
Jamie is secretary of his local cricket club and while the environmental health Inspector was there on a routine call he picked her brains on what he should do next. And he was very glad he did.
“She advised me that I should be heating the sauce to 75 degrees; to pasteurise it. Many of the dry ingredients come from places like Thailand so you can’t be sure they’re not carrying bacteria.”
The trouble was that once he heated it, the sauce split and separated resulting in a rather unattractive bottle of oil with some sludge at the bottom. Not wanting to be defeated at this point however, Jamie persevered and changed the recipe again, using a combination of water and oil to better support the other ingredients in suspension.
“I was lucky I’d found the answer because I could so easily have given up at that point.”
The next step was to have the sauce tested to ascertain its shelf life. Jamie took it to a local laboratory in Fegg Hayes.
“It was going to cost £400 but I thought it was money well spent if it prevented someone suing me. But you see the sauce is full of natural preservatives – oil, vinegar, lime juice, salt, sugar – so as well as giving it a nice flavour they all contribute to keeping it safe.”
Environmental health visited his kitchen where he and his wife of fourteen years, Katy, actually make the sauce. They were given a 5 star hygiene rating. So, with the sauce made, tasted, perfected and tested all Jamie needed to do now was launch it on the unsuspecting public and in the Summer of 2015 he did just that.
“A friend of mine in Stoke decided he’d like a change of career and he was due to open a cafe in July. He had Neil ‘Nello’ Baldwin coming to do the honours and he suggested it could be a great opportunity for me too as he’d be stocking the sauce to have with his oatcakes.”
So it was all hands to the pumps. Jamie had to quickly source two thousand bottles, have his labels professionally made, buy the ingredients in bulk and make as much sauce as he and Katy could.
“My wife’s a primary school teacher so has about as much spare time as I do and we’ve two young children so it was a struggle to get the sauce made in time. Plus the chap making the labels didn’t get back from holiday till a couple of days before the launch so it was all a bit stressful.”
The local press loved the whole concept of a Potteries’ lad producing a ‘Spicy Oatcake Sauce’ to have with the local delicacy. Radios Stoke, Signal and Six Towns all ran features, the Sentinel and the Chronicle covered the story but unfortunately for Jamie not in time for any of the cafes and shops he visited to know anything about it.
“I hadn’t told them I was coming so I was turning up on the Saturday morning (which is their busiest day), shoving a bottle in their faces and saying ‘do you want to take it?’. They didn’t have a clue what it was. They weren’t that interested and I was completely and utterly deflated. I really wanted to cry at that point. But that’s the thing with business. People say you’ve just got to keep plugging away at it and it doesn’t come easily unless you’re really, really lucky.”
And plug away he did. He circulated all the information by letter and took the sauce to various charity events, the Betley Show and the chilli festival at the Dorothy Clive Garden.
“That was brilliant because we came second in the chilli sauce competition there. It’s the first real accolade we’ve had which was great.”
Now there are eighteen stockists in Staffordshire and South Cheshire including the artisan food shop and delicatessen at ‘Trentham Gardens’ and ‘Godfrey C Williams’ and ‘The Cheese Shop’ both in Sandbach. Jamie also has a website www.stokiesauce.co.uk where you can see all the stockists and buy online.
“I’m really proud of what Katy and I have achieved. I was brought up in the town of Stoke on the outskirts of Fenton. I’ve a broad Stoke accent and my Grandad was very much a Stokie. I’m passionate about the area and the people. They’re really great and so are their oatcakes. I couldn’t live without either.”
Recipe for Cheesy Bacon Oatcakes
Serves 3
Ingredients
- 6 Staffordshire oatcakes
- 6 rashers of streaky bacon
- 1 bottle of ‘Spicy Oatcake Sauce’
- Tasty Lancashire cheese, grated
Method
Grill the bacon until crispy. Warm the oatcakes under the grill for a couple of minutes. Spread about a teaspoon of ‘Spicy Oatcake Sauce’ onto each oatcake, add a rasher of bacon and a sprinkling of cheese. Grill for a couple of minutes until the cheese melts. Roll up and serve with more sauce to dip. Delicious!
Jamie Huddleston’s ‘Spicy Oatcake Sauce’ is also being sold at School to raise money for the Alder Hey Children’s Hospital as part of the Year 9 Christmas charity event. The bottles make great stocking filler presents and can be bought for £3 from Room 53 (£1 goes to the charity).